ICP & GTM Strategy
Firmographic, technographic, and behavioral criteria that define exactly who is worth pursuing, and who isn't.
What it covers
- Firmographic, technographic, and behavioral criteria written down in one place
- Scored against your closed-won history where it is available
- Clear exclusions, so the team knows who is not worth pursuing
- A profile you can reuse across sales, marketing, and outbound
Engine stage: 01 Define ICP
Lead & Account Intelligence
Buying-committee mapping, intent signals, and trigger events that tell you when an account is ready to talk.
What it covers
- Buying-committee roles mapped for each target account
- Intent signals and trigger events used to time outreach
- Accounts ranked by readiness, not just by fit
- The named account list shared with you before any outreach begins
Engine stage: 02 Build target account universe
Data Enrichment
Verified contact, firmographic, and technographic data appended at scale, cleaned before it ever reaches a sequence.
What it covers
- Contact data verified and appended at scale
- Firmographic and technographic fields added per account
- Every record qualified against your ICP before it enters a sequence
- Cleaning built in, so list quality does not degrade deliverability
Engine stage: 03 Enrich & qualify prospects
Personalized Cold Email
Message frameworks built from real signals per account, not merge-tag templates, with deliverability engineered in from the start.
What it covers
- Messaging frameworks built per segment from real account signals
- Role, trigger events, and tech stack used as the basis for relevance
- Deliverability planned from the start: domains, infrastructure, and sequencing
- No single template with merge fields
Engine stage: 04 Create personalized messaging
LinkedIn Outreach
Sequenced connection, engagement, and messaging cadences that work alongside email instead of duplicating it.
What it covers
- Connection, engagement, and messaging cadences sequenced together
- Timed against the email touches so the two channels support each other
- Messaging written for the channel, not pasted over from email
Engine stage: 05 Launch outbound
Multichannel Outbound
Email, LinkedIn, and call touchpoints sequenced against one account timeline, coordinated rather than stacked.
What it covers
- One timeline per account across email, LinkedIn, and calls
- Touchpoints coordinated so prospects are not hit from every side at once
- Deliverability and reply monitoring from day one
Engine stage: 05 Launch outbound
Appointment Setting
Qualification and scheduling handled by GTM specialists, so meetings land on your AEs' calendars pre-qualified.
What it covers
- Replies triaged and qualified in real time
- Qualification and scheduling handled by GTM specialists
- Conversations that meet your bar booked straight onto your team's calendar
Engine stage: 06 Generate meetings
AI-Powered GTM Automation
Research, enrichment, and personalization workflows automated end-to-end, with a human strategist reviewing the system.
What it covers
- Research, enrichment, and personalization workflows automated end to end
- ICP definition, messaging strategy, and qualification kept under human judgment
- A strategist reviewing the system, so automation does not run unchecked
Engine stage: Runs across the engine
